It’s Monday. What if I told you that by Friday, far from solidifying your reputation, the pictures you’ve used for promotion will have actually damaged it? Your ideal audience won’t be thinking “Wow… I need that!”. Far from it. Sounds dramatic – but I see this every day. It seems like folks sort of… well… […]
I recently read an interesting article over on LinkedIn. It was well structured and raised some very good points. However… Regarding how we engage with photographs, the author asserted “Your audience… go straight to the next one. Eventually your brand disappears behind all the selfies and chicken parmigianas.” I don’t necessarily agree with this. Sure, […]
This week: You join me down by the water, shooting client product pictures. On this occasion day, my setup is very simple – essentially one camera, one lens and a tripod. I also employ my iPhone in order to conveniently capture some time-lapse for social media purposes. And as you’ll hear, it was probably just […]
My latest Facebook Live had a pretty simple take-away message: Think broadly when using your pictures… There’s more potential in them than you might realise! This topic was prompted by recent dealings with a client who has brought me on board to help build their brand using photography (no surprises there, then). Specifically, they […]
. So here it is, then… I’m breaking with tradition and offering my Outdoor Impact storytelling package as a Black Friday deal. Why? Well, I know from personal experience how frustrating it can be not to be able to take advantage of products and services because of budget – especially when it’s in the name […]
The process of knowing what to say in your pictures is not unlike that of choosing a rucksack. Too many details – or options – can result in confusion. Too much information is not a good thing – so keep things simple! Know which features are most important and have a plan of how you’re […]
Time lapse video is such a great tool when it comes to storytelling. With the ability to illustrate a process from start to finish, it’s perfectly suited to all manner of situations. For example, you might set up a camera in the corner of a shop, moments before a refit begins. Or maybe you want to […]
This week: I’m returning from a weekend of filming in the Lake District. Going back a little while, my good friend Alex Staniforth asked me to film and photograph an event he was organising. It involved a long, hot weekend of walking, two very big mountains and a lot more besides! It was a great […]
When it comes to taking portraits of team members (regardless of industry), there can often be, shall we say, a certain ‘resistance’ to the idea. Often triggered by the official in-house reminder email doing the rounds, everyone has a number of days to overthink the situation and tell themselves all manner of reasons (excuses?) why […]
I’ve been asked to quote for a number of assignments recently, where the would-be client has approached me with something along the lines of: “We need photographs of X. How much will it cost?” Sadly, that’s not an over-simplification of their enquiries – it’s basically the full extent of their opening gambits. Whilst it’s a […]
This week: I’m talking about a recent assignment in London. The podcast is finally back! In this edition, we’re getting right down to the nitty-gritty of taking pictures under pressure – as I share my experiences of a corporate photo shoot. There’s a lot to get through, with a fair bit of technical discussion to keep you gear-heads entertained […]
This week: I’m talking about daily planning and the expansion of services I offer to clients. I’ve recently been giving a lot of thought to the structure and development of what I do. There are a number of strategies which I find really useful in helping to push things forward and it’s these that I am discussing […]
