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Category: Storytelling

Are You Taking A Holistic Approach?

Are You Taking A Holistic Approach?

It’s been a long time since I considered myself as simply ‘photographer’ – a label which I held onto for so very long. Sure, I take pictures for myself, my online content and for other people – but the extent to which I’ve broadened my approach to the ways I help others is something you […]

I Love This Picture. Let Me Tell You Why...

I Love This Picture. Let Me Tell You Why…

. It was taken yesterday afternoon by my beautiful wife, just after we had been for a lovely wander along one of our favourite stretches of local coastline. You see, yesterday was a very special day. It was our Wedding anniversary. A lot has happened for me, for us, this year so far – as is the case for […]

Episode #272: The Re-launch Episode!

Episode #272: The Re-launch Episode!

This week: The podcast is back! It’s been a while since the last episode… but look –  your wait is over! In this week’s show, I’m bringing you up to speed and introducing this ‘Version 2.0’ of the podcast. Enjoy! Some quick links to things mentioned in this week’s show: Giles on Instagram The Active Photographer […]

Plagiarism Is Unnecessary!

Plagiarism Is Unnecessary!

Plagiarism – blatantly ripping off people’s work and calling it your own – is not cool. As a Visibility Coach, it saddens me to see people taking the work of others and passing it off as their own. Why? Because it simply isn’t necessary. It also highlights the fact that those people could likely do […]

My 8-Week Photography Brand Builder Programme!

My 8-Week Photography Brand Builder Programme!

To say that I’m excited to make this announcement is an understatement! I’ve been listening to feedback, getting my thoughts together and I can now reveal my… . 8-Week Brand Builder Programme!! . I just went Live on Facebook to officially launch it, answer some questions and fill you in on all of the details. […]

How Do I Use Photography To Get More Customers?

How Do I Use Photography To Get More Customers?

It’s a fair question – and one which I get asked a lot. The answer is quite simple… but very often, folks just don’t know where to start. Sound familiar? Sharing random pictures on your social media isn’t enough. These can be too vague, unrelated to what you do and, worse still, not relevant to […]

Your Pictures Are Killing You

Your Pictures Are Killing You

It’s Monday. What if I told you that by Friday, far from solidifying your reputation, the pictures you’ve used for promotion will have actually damaged it? Your ideal audience won’t be thinking “Wow… I need that!”. Far from it. Sounds dramatic – but I see this every day. It seems like folks sort of… well… […]

The Story Behind The Picture: #1 - Scafell Selfie

The Story Behind The Picture: #1 – Scafell Selfie

I’m kicking off a new series, in which I’ll be taking a look at a range of pictures – both client work and behind-the-scenes – and elaborating, to give you the all-important full story. As a starting point, Facebook Memories recently gave me the picture you see here. On the surface it doesn’t really tell you […]

Episode #270: Day-Long Photo Shoot Walkthrough

Episode #270: Day-Long Photo Shoot Walkthrough

This week: I’m in my office, talking through the pictures from a recent photo shoot. Last week, I walked you through the kit used during a recent multi-location shoot. Well, as promised, you now join me as I sit at my computer, reviewing all of the images which were submitted to the client in order for them […]

Storytelling Means Your Brand Won't Disappear!

Storytelling Means Your Brand Won’t Disappear!

I recently read an interesting article over on LinkedIn. It was well structured and raised some very good points. However… Regarding how we engage with photographs, the author asserted “Your audience… go straight to the next one. Eventually your brand disappears behind all the selfies and chicken parmigianas.” I don’t necessarily agree with this. Sure, […]

Episode #269: Discussing Day-Long Photo Shoot Kit

Episode #269: Discussing Day-Long Photo Shoot Kit

This week: I’m talking about the kit used during a day-long photo shoot earlier this week. The photography here was for one of my Outdoor Impact package clients, and involved a day spent moving, non-stop, between locations here on the south coast. For this reason, I had to travel relatively lightly, whilst at the same time […]

Episode #268: Shoreline Product Photography

Episode #268: Shoreline Product Photography

This week: You join me down by the water, shooting client product pictures. On this occasion day, my setup is very simple – essentially one camera, one lens and a tripod. I also employ my iPhone in order to conveniently capture some time-lapse for social media purposes. And as you’ll hear, it was probably just […]